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Found 10 from your keywords: subject=Asean Marketing Journa...
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cover
Asean Marketing Journal Vol.9 No.2 December 2017
Comment Share
Basuki Muhammad MukhlishBinh NghiemPhuDaniel Tumpal H AruanI Putu Gde SukaatmadjaImam SalehudinJoko AdinegaraKirana Rukmayuninda RirihMaklon Felipus KillaNi Nyoman Kerti YasaNi Wayan Sri SupraptiRosiwarna AnwarStacia Reviany Mege

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX
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Asean Marketing Journal Vol.9 No.1 June 2017
Comment Share
Arnold JaputraCattleya Dewi PuterIin MayasariIyus WiadiJeanne EllyawatiNesya VanessaQaisar IqbalSetyo Ferry WibowoSiti Hasnah HassanUsep Suhud

Edition
Vol.9 No.1 June 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions 2. Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers 3. Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta 4. Consumer Preference for Genetically Modified Halal Yogurt Drinks 5. Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)
Call Number
J 658.8005 ASE Vol.IX

Edition
Vol.9 No.1 June 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions 2. Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers 3. Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta 4. Consumer Preference for Genetically Modified Halal Yogurt Drinks 5. Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)
Call Number
J 658.8005 ASE Vol.IX
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cover
Asean Marketing Journal Vol.8 No.2 December 2016
Comment Share
Adrian AchyarBudi SantosoLisia Astari PertiwiMasoome AbikariSeyyed Mohammad Tabataba’i NasabShafirah Latifah binti Syed A. KadirSri WidyastutiTengku Ezni BalqiahTheresa Victory Gloria

Edition
Vol.8 No.2 December 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. E-Procurement Service Quality in Malaysia. 2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion. 3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior. 4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products. 5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.
Call Number
J 658.8005 ASE Vol.VIII

Edition
Vol.8 No.2 December 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. E-Procurement Service Quality in Malaysia. 2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion. 3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior. 4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products. 5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.
Call Number
J 658.8005 ASE Vol.VIII
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cover
Asean Marketing Journal Vol.5 No.2 December 2013
Comment Share
Adi Zakaria AfiffArdi WirdamuliaFelix SeptiantoHari Govind MishraIshrat Jahan SynthiaIshrat SultanaJashim Uddin AhmedMd. Humayun Kabir ChowdhuryPiyush Kumar SinhaRachmi Rida UtamiReza Ashari NasutionSarabjot Singh

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V
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cover
Asean Marketing Journal Vol.6 No.1 June 2014
Comment Share
Bramana PutraBrata KusumaBudi SetiawanDiana SariHeri KurniawanHerien PuspitawatiMaeyta SelliMegawati SimanjuntakPang S AsngariRambat LupiyoadiSiti Amanah

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI
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Asean Marketing Journal Vol.6 No.2 December 2014
Comment Share
Gabriela Intani PutriGiang HuynhHammam Haris TasurruIke Janita DewiImam SalehudinMegawati SimanjuntakMuhammad Mardi DewantaraPepey Riawati KurniaWilson, Jonathan A.J.

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI
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cover
Asean Marketing Journal Vol.7 No.1 June 2015
Comment Share
Alfitman AlfitmanAries SusantyBadri Munir SukocoEirene KennyI Ketut RahyudaI Putu Gde SukaatmadjaKesi WidjajantiMengKuan LaiNi Luh Putu IndianiNi Nyoman Kerti YasaRefdinal NazirVera PujaniWanJou WengYazrina Yahya

Edition
Vol.7 No.1 June 2015
ISBN/ISSN
20855044
Collation
-
Series Title
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention. 2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. 3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia. 4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program. 5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.
Call Number
J 658.8005 ASE Vol.VII

Edition
Vol.7 No.1 June 2015
ISBN/ISSN
20855044
Collation
-
Series Title
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention. 2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. 3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia. 4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program. 5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.
Call Number
J 658.8005 ASE Vol.VII
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cover
Asean Marketing Journal Vol.8 No.1 June 2016
Comment Share
Abbas AbbasiAbolghasem EbrahimiAgus MaulanaBilson SimamoraDadang SukandarFarzaneh AbkhizHartoyoImam SalehudinMehdi SamizadehMojtaba KhalifehOmkar DastaneRati Farini SrihadiWahid Zahid

Edition
Vol.8 No.1 June 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia. 2. A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch. 3. Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation. 4. Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions. 5. Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands.
Call Number
J 658.8005 ASE Vol.VIII

Edition
Vol.8 No.1 June 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. 100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia. 2. A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch. 3. Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation. 4. Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions. 5. Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands.
Call Number
J 658.8005 ASE Vol.VIII
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cover
Asean Marketing Journal Vol.7 No.2 December 2015
Comment Share
Arga HanantoBasri RashidBintang HandayaniBudi SetiawanFariba LotfizadehMahmoud MotvaseliRatih PuspitasariRinalini Pathak KakatiShazeed AhmedTarida Marlin Surya Manurung

Edition
Vol.7 No.2 December 2015
ISBN/ISSN
20855044
Collation
-
Series Title
List of Content: 1. Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels. 2. The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions. 3. Entrepreneurs` Cognitive and Decision Making Styles. 4. Examination of Transport Performance and Authenticity on Behavioural Intention. 5. Socio-economic Classification and its Scope in Crafting Rural Segments.
Call Number
J 658.8005 ASE Vol.VII

Edition
Vol.7 No.2 December 2015
ISBN/ISSN
20855044
Collation
-
Series Title
List of Content: 1. Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels. 2. The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions. 3. Entrepreneurs` Cognitive and Decision Making Styles. 4. Examination of Transport Performance and Authenticity on Behavioural Intention. 5. Socio-economic Classification and its Scope in Crafting Rural Segments.
Call Number
J 658.8005 ASE Vol.VII
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cover
Asean Marketing Journal Vol.5 No.1 June 2013
Comment Share
Adrian AchyarArdiansyahJamaliahMochammad Auditya BrilliantNguyen Tran Phuong ViPepey Riawati KurniaRamadaniSri GunawanTu Van Binh

Edition
Vol.5 No.1 June 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam. 2. Influence of Intuition and Capability on Accelerated Product Development in Big-Medium Scaled Food Companies in Indonesia. 3. Relationship between Social Media for Social Marketing in Family Planning. 4. The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers. 5. Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products.
Call Number
J 658.8005 ASE Vol.V

Edition
Vol.5 No.1 June 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. A Emprical Investigation on Service Failure and Recovery at Retailing Bank in Vietnam. 2. Influence of Intuition and Capability on Accelerated Product Development in Big-Medium Scaled Food Companies in Indonesia. 3. Relationship between Social Media for Social Marketing in Family Planning. 4. The Impact of Satisfaction and Trust on Loyalty of E-Commerce Customers. 5. Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products.
Call Number
J 658.8005 ASE Vol.V
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MARC DownloadCite
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