1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
No. Panggil
J 658.8005 ASE Vol.V
Edisi
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Deskripsi Fisik
-
Judul Seri
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
1. Interest Rates Targeting of Monetary Policy: An Open Economy SVAR Study of Malaysia.
2. Explaining the Informal Sector in Indonesia from the Transaction Costs Perspective.
3. Stock Market Integration: Are Risk Premiums of International Assets Equal?
4. Abusive Supervision Scale Development in Indonesia.
5. Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia.
No. Panggil
J 650.05 GAD Vol.16
Edisi
Vol.16 No.1 January-April 2014
ISBN/ISSN
14111128
Deskripsi Fisik
-
Judul Seri
1. Interest Rates Targeting of Monetary Policy: An Open Economy SVAR Study of Malaysia.
2. Explaining the Informal Sector in Indonesia from the Transaction Costs Perspective.
3. Stock Market Integration: Are Risk Premiums of International Assets Equal?
4. Abusive Supervision Scale Development in Indonesia.
5. Technology Readiness and E-Commerce Adoption among Entrepreneurs of SMEs in Bandung City, Indonesia.