1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V
Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products.
2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product.
3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia.
4. Consumer Empowerment Profile in Rural and Urban Area.
5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI
Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products.
2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product.
3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia.
4. Consumer Empowerment Profile in Rural and Urban Area.
5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students.
2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia.
3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands.
4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta.
5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI
Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students.
2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia.
3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands.
4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta.
5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention.
2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.
3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia.
4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program.
5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.
Call Number
J 658.8005 ASE Vol.VII
Edition
Vol.7 No.1 June 2015
ISBN/ISSN
20855044
Collation
-
Series Title
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention.
2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.
3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia.
4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program.
5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.