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Found 135 from your keywords: subject="Pemasaran"
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The Melayu Cultures of Malaysia and Indonesia Based of Marketing Management
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Surachman Surjaatmadja

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
Seminar Pengembangan dan Pemeliharaan Warisan Budaya Indonesia dan Malaysia
Call Number
PDF

Edition
-
ISBN/ISSN
-
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Series Title
Seminar Pengembangan dan Pemeliharaan Warisan Budaya Indonesia dan Malaysia
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cover
Marketing Performance Analysis of Building Planner Consultant
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Surachman Surjaatmadja

Edition
-
ISBN/ISSN
14110393
Collation
-
Series Title
Jurnal Ekuitas: Jurnal Ekonomi dan Keuangan, Vol.14, No.4, Desember 2010
Call Number
PDF

Edition
-
ISBN/ISSN
14110393
Collation
-
Series Title
Jurnal Ekuitas: Jurnal Ekonomi dan Keuangan, Vol.14, No.4, Desember 2010
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cover
The Impact of Integrated Marketing Communication (IMC) Towards the Occupancy …
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Surachman Surjaatmadja

Edition
-
ISBN/ISSN
19366612
Collation
-
Series Title
Advanced Science Letters Vol.21, No.4, 2015
Call Number
PDF

Edition
-
ISBN/ISSN
19366612
Collation
-
Series Title
Advanced Science Letters Vol.21, No.4, 2015
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cover
Asean Marketing Journal Vol.5 No.2 December 2013
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Adi Zakaria AfiffArdi WirdamuliaFelix SeptiantoHari Govind MishraIshrat Jahan SynthiaIshrat SultanaJashim Uddin AhmedMd. Humayun Kabir ChowdhuryPiyush Kumar SinhaRachmi Rida UtamiReza Ashari NasutionSarabjot Singh

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V
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cover
Asean Marketing Journal Vol.6 No.1 June 2014
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Bramana PutraBrata KusumaBudi SetiawanDiana SariHeri KurniawanHerien PuspitawatiMaeyta SelliMegawati SimanjuntakPang S AsngariRambat LupiyoadiSiti Amanah

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
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Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI
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cover
Asean Marketing Journal Vol.6 No.2 December 2014
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Gabriela Intani PutriGiang HuynhHammam Haris TasurruIke Janita DewiImam SalehudinMegawati SimanjuntakMuhammad Mardi DewantaraPepey Riawati KurniaWilson, Jonathan A.J.

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI
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cover
Asean Marketing Journal Vol.7 No.1 June 2015
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Alfitman AlfitmanAries SusantyBadri Munir SukocoEirene KennyI Ketut RahyudaI Putu Gde SukaatmadjaKesi WidjajantiMengKuan LaiNi Luh Putu IndianiNi Nyoman Kerti YasaRefdinal NazirVera PujaniWanJou WengYazrina Yahya

Edition
Vol.7 No.1 June 2015
ISBN/ISSN
20855044
Collation
-
Series Title
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention. 2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. 3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia. 4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program. 5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.
Call Number
J 658.8005 ASE Vol.VII

Edition
Vol.7 No.1 June 2015
ISBN/ISSN
20855044
Collation
-
Series Title
1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention. 2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks. 3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia. 4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program. 5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.
Call Number
J 658.8005 ASE Vol.VII
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cover
Metode Riset : Aplikasinya dalam Pemasaran
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Johannes Supranto

Edition
7th
ISBN/ISSN
9789795187271
Collation
-
Series Title
-
Call Number
658.83 SUP m

Edition
7th
ISBN/ISSN
9789795187271
Collation
-
Series Title
-
Call Number
658.83 SUP m
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cover
Services Marketing : Integration Customer Focus Across The Firm
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Bitner, Mary JoGremler, Dwayne D.Zeithaml, Valarie A.

Edition
5th
ISBN/ISSN
9780071263931
Collation
xxviii ; 708 hlm. ; 26 cm.
Series Title
-
Call Number
658.812 ZEI s

Edition
5th
ISBN/ISSN
9780071263931
Collation
xxviii ; 708 hlm. ; 26 cm.
Series Title
-
Call Number
658.812 ZEI s
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cover
Principles of Marketing
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Armstrong, GaryKotler, Philip

Edition
14th
ISBN/ISSN
9780273752431
Collation
136 hlm. ; 28 cm.
Series Title
-
Call Number
658.8 KOT p

Edition
14th
ISBN/ISSN
9780273752431
Collation
136 hlm. ; 28 cm.
Series Title
-
Call Number
658.8 KOT p
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