/home/u599563362/domains/lib.ibs.ac.id/public_html/lib/SearchEngine/DefaultEngine.php:692 "Search Engine Debug 🔎 🪲"
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Persaingan bisnis bank di Indonesia menunjukkan kondisi yang kompetitif. Segala upaya dilakukan untuk meningkatkan jumlah nasabah dan transaksi yang secara langsung ataupun tidak langsung akan meningkatkan keuntungan bank tersebut. Relationship marketing adalah sesuatu yang sangat penting bagi bank untuk memberikan kualitas layanan dan produk yang terbaik bagi nasabah dan menghadapi persaingan …
Intense competition in smartphone industry is forcing companies to innovate and devise strategies. Smartphone producers have started to embed the concepts of experiential marketing and experiential value in positioning and promoting their products. Purpose of this research was to determine the effect of experiential marketing and experiential value on customer satisfaction and also customer loy…
Pola hidup masyarakat dan sistem pembayaran dalam transaksi ekonomi terus mengalami perubahan.Kemajuan teknologi dalam sistem pembayaran menggeser peranan uang tunai sebagai alat pembayaran ke dalam bentuk pembayaran non tunai yang lebih efisien dan ekonomis. Secara global, perkembangan transaksi ekonomi kini mengarah pada terbentuknya budaya cashless society atau era sistem pembayaran tanpa ua…
Nowdays, service quality become a focus by all company include bank to maintain it’s customer. Bank will always improve its service quality to make their customer have a better costumer experience.customer satisfaction can be achieved only if customer experienced service that meet or beyond their expectation. Customer service quality it’s the key to make customer satisfaction through the ex…
One of the reliable references as a base of decision may be obtained if the financial statements have relevant and reliable information. The loss of relevance of such information could reduce or eliminate the ability of the financial statements as the prediction tool for the user. This represents of the importance of timeliness, the presentation of the annual financial statements to the pub…