Prosiding Seminar Nasional Riset Manajemen dan Bisnis SANSETMAB 2017: Perkemb…

Edition

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ISBN/ISSN

9786023610679

Collation

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Series Title

List of Contents: 1) Faktor Pembentuk Brand Loyality: Peran Self Concept Connection, Brand Love, Brand Trust dan Brand Image (Telaah pada Merk H&M di Kota DKI Jakarta) 2) Planned Behavior pada E-Recruitment Sebagai Penggerak Intention to Apply for Work (Kasus Fresh Graduate pada Universitas Swasta di Jakarta) 3) Faktor-faktor yang Mempengaruhi Tingkat Underpricing pada Saat Initial Public Offering (IPO) di Bursa Efek Indonesia Periode 2010-2015 4) Pengaruh Leverage Profitability, Ukuran Perussahaan dan Proporsi Kepemilikan Institusional terhadap Tax Avoidance 5) Pengaruh Kinerja Modal Intelektual terhadap Profitabilitas Perbankan Indonesia Periode 2012-2015

Call Number

R 060 PRO 2017

PERAN SELF CONCEPT CONNECTION, BRAND LOVE, BRAND TRUST DAN BRAND IMAGE TERHAD…

Along with the development of industry, entertainment, information and technology, style of fashion becomes a medium to demonstrate the existence of a person in the community. By following certain fashion, people can show their true identity. The purpose of this study was to determine the role of the Self Concept Connection, Brand Love, Brand Trust and Brand Image on the increase Brand Loyalty.…