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Found 1 from your keywords: subject="perceived value"
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Pengaruh Brand Awareness, Customer Trust, Perceived Value, dan Digital Market…
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Agustina PasaribuRaden Bambang Budhijana

Penelitian ini bertujuan menganalisis pengaruh brand awareness, customer trust, perceived value, dan digital marketing terhadap purchase decision produk Asuransi Sinarmas melalui PT Jasa Andalan Solusi (PT JAS), dengan customer engagement sebagai variabel mediasi. Studi ini menggunakan pendekatan kuantitatif cross-sectional dengan teknik purposive sampling terhadap 80 responden, serta dianalisi…

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