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Found 1 from your keywords: subject="green marketing"
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Dampak Green Marketing sebagai Strategi Diferensiasi terhadap Brand Awareness…
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Enny HaryantiMaratul Husna

Penelitian ini menyelidiki dampak green marketing sebagai strategi diferensiasi terhadap brand awareness, brand image, dan purchase decision, dengan fokus pada Kopi Tuku, sebuah merek kopi lokal yang terkenal di Indonesia. Dengan pertumbuhan pesat industri kopi, khususnya di kawasan perkotaan, green marketing telah menjadi strategi penting untuk menarik konsumen yang peduli lingkungan. Peneliti…

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