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Found 19 from your keywords: subject="Marketing"
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cover
Pengaruh Social Media Content, Consumer Testimonials, dan Influencer Marketin…
Comment Share
Raden Bambang BudhijanaYulita Karatem

The insurance industry in Indonesia continues to face challenges in strengthening public interest and encouraging consumers to purchase insurance products, despite the growing use of digital marketing strategies. This study aims to examine the effect of Social Media Content, Consumer Testimonials, and Influencer Marketing on Purchase Intention, with Customer Satisfaction as a moderating variabl…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
T 112648 YUL p
cover
Pengaruh Digital Transformation, Digital Literacy, dan Marketing Capability m…
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Raden Bambang BudhijanaRegina Dhinna Mahardika

Indonesia\\\'s economic development is inextricably linked to the strategic role of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a key role in job creation, income equality, and community empowerment across various economic sectors. This study aims to analyze the influence of digital transformation, digital literacy, marketing capability, and digital engagement on market access for …

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
T 112647 REG p
cover
Dampak Green Marketing sebagai Strategi Diferensiasi terhadap Brand Awareness…
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Enny HaryantiMaratul Husna

Penelitian ini menyelidiki dampak green marketing sebagai strategi diferensiasi terhadap brand awareness, brand image, dan purchase decision, dengan fokus pada Kopi Tuku, sebuah merek kopi lokal yang terkenal di Indonesia. Dengan pertumbuhan pesat industri kopi, khususnya di kawasan perkotaan, green marketing telah menjadi strategi penting untuk menarik konsumen yang peduli lingkungan. Peneliti…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
T 112643 MAR d
cover
Pengaruh Brand Awareness, Customer Trust, Perceived Value, dan Digital Market…
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Agustina PasaribuRaden Bambang Budhijana

Penelitian ini bertujuan menganalisis pengaruh brand awareness, customer trust, perceived value, dan digital marketing terhadap purchase decision produk Asuransi Sinarmas melalui PT Jasa Andalan Solusi (PT JAS), dengan customer engagement sebagai variabel mediasi. Studi ini menggunakan pendekatan kuantitatif cross-sectional dengan teknik purposive sampling terhadap 80 responden, serta dianalisi…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
T 112642 AGU p
cover
Pengaruh Government Support dan Innovative Work Behaviour terhadap Customer R…
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Inggit Mawarsih Puspita SariWhony Rofianto

Persaingan bisnis yang semakin intens mendorong Bank Perekonomian Rakyat Syariah (BPRS) milik pemerintah daerah untuk membangun kapabilitas internal sebagai kunci keberhasilan jangka panjang. Customer Relationship Management (CRM) terbukti efektif meningkatkan kinerja pemasaran, namun peran dukungan pemerintah daerah (government support) dalam memicu perilaku kerja inovatif (Innovative Work Beh…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
T 112636 ING p
cover
Marketing Research : An Applied Orientation
Comment Share
Malhotra, Naresh K.

Edition
6th
ISBN/ISSN
9780136085430
Collation
-
Series Title
-
Call Number
001.42 MAL m

Edition
6th
ISBN/ISSN
9780136085430
Collation
-
Series Title
-
Call Number
001.42 MAL m
cover
Marketing Research
Comment Share
Dash, SatyabhusanMalhotra, Naresh K.

Edition
7th edition revised
ISBN/ISSN
9789353433291
Collation
xxxiii, 955 hlm. ; 25 cm
Series Title
-
Call Number
658.83 NAR m

Edition
7th edition revised
ISBN/ISSN
9789353433291
Collation
xxxiii, 955 hlm. ; 25 cm
Series Title
-
Call Number
658.83 NAR m
cover
Islamic Marketing: Sebuah Pengantar
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Emil Azman SulthaniHardius UsmanNurdin Sobari

Edition
1st
ISBN/ISSN
9786024257323
Collation
xvi, 416 hlm. : 23 cm
Series Title
-
Call Number
658.80072 HAR i

Edition
1st
ISBN/ISSN
9786024257323
Collation
xvi, 416 hlm. : 23 cm
Series Title
-
Call Number
658.80072 HAR i
cover
Marketing Strategy and Competitive Positioning
Comment Share
Hooley, GrahamPiercy, Nigel F.

Edition
4th
ISBN/ISSN
9780273706977
Collation
xviii : 614 hlm.; 25 cm
Series Title
-
Call Number
658.80072 HOO m

Edition
4th
ISBN/ISSN
9780273706977
Collation
xviii : 614 hlm.; 25 cm
Series Title
-
Call Number
658.80072 HOO m
cover
Asean Marketing Journal Vol.9 No.2 December 2017
Comment Share
Basuki Muhammad MukhlishBinh NghiemPhuDaniel Tumpal H AruanI Putu Gde SukaatmadjaImam SalehudinJoko AdinegaraKirana Rukmayuninda RirihMaklon Felipus KillaNi Nyoman Kerti YasaNi Wayan Sri SupraptiRosiwarna AnwarStacia Reviany Mege

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX
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