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Found 14 from your keywords: subject="Marketing"
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1 2 Next Last Page
cover
Marketing Research : An Applied Orientation
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Malhotra, Naresh K.

Edition
6th
ISBN/ISSN
9780136085430
Collation
-
Series Title
-
Call Number
001.42 MAL m

Edition
6th
ISBN/ISSN
9780136085430
Collation
-
Series Title
-
Call Number
001.42 MAL m
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cover
Marketing Research
Comment Share
Dash, SatyabhusanMalhotra, Naresh K.

Edition
7th edition revised
ISBN/ISSN
9789353433291
Collation
xxxiii, 955 hlm. ; 25 cm
Series Title
-
Call Number
658.83 NAR m

Edition
7th edition revised
ISBN/ISSN
9789353433291
Collation
xxxiii, 955 hlm. ; 25 cm
Series Title
-
Call Number
658.83 NAR m
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cover
Islamic Marketing: Sebuah Pengantar
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Emil Azman SulthaniHardius UsmanNurdin Sobari

Edition
1st
ISBN/ISSN
9786024257323
Collation
xvi, 416 hlm. : 23 cm
Series Title
-
Call Number
658.80072 HAR i

Edition
1st
ISBN/ISSN
9786024257323
Collation
xvi, 416 hlm. : 23 cm
Series Title
-
Call Number
658.80072 HAR i
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cover
Marketing Strategy and Competitive Positioning
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Hooley, GrahamPiercy, Nigel F.

Edition
4th
ISBN/ISSN
9780273706977
Collation
xviii : 614 hlm.; 25 cm
Series Title
-
Call Number
658.80072 HOO m

Edition
4th
ISBN/ISSN
9780273706977
Collation
xviii : 614 hlm.; 25 cm
Series Title
-
Call Number
658.80072 HOO m
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cover
Asean Marketing Journal Vol.9 No.2 December 2017
Comment Share
Basuki Muhammad MukhlishBinh NghiemPhuDaniel Tumpal H AruanI Putu Gde SukaatmadjaImam SalehudinJoko AdinegaraKirana Rukmayuninda RirihMaklon Felipus KillaNi Nyoman Kerti YasaNi Wayan Sri SupraptiRosiwarna AnwarStacia Reviany Mege

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX

Edition
Vol.9 No.2 December 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Antecedents And Consequences Of Tourist Satisfaction: A Literature Review 2. A Study on Product Innovation Portfolio and Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance 3. Intention to Adopt and Willingness to Pay: Mass Rapid Transport System in Greater Jakarta, Indonesia 4. Predicting Tourist Loyalty to a Small Emerging Destination – The Importance of Destination Image 5. The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention
Call Number
J 658.8005 ASE Vol.IX
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cover
Asean Marketing Journal Vol.9 No.1 June 2017
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Arnold JaputraCattleya Dewi PuterIin MayasariIyus WiadiJeanne EllyawatiNesya VanessaQaisar IqbalSetyo Ferry WibowoSiti Hasnah HassanUsep Suhud

Edition
Vol.9 No.1 June 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions 2. Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers 3. Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta 4. Consumer Preference for Genetically Modified Halal Yogurt Drinks 5. Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)
Call Number
J 658.8005 ASE Vol.IX

Edition
Vol.9 No.1 June 2017
ISBN/ISSN
20855044
Collation
-
Series Title
1. Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions 2. Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers 3. Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta 4. Consumer Preference for Genetically Modified Halal Yogurt Drinks 5. Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)
Call Number
J 658.8005 ASE Vol.IX
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cover
Asean Marketing Journal Vol.8 No.2 December 2016
Comment Share
Adrian AchyarBudi SantosoLisia Astari PertiwiMasoome AbikariSeyyed Mohammad Tabataba’i NasabShafirah Latifah binti Syed A. KadirSri WidyastutiTengku Ezni BalqiahTheresa Victory Gloria

Edition
Vol.8 No.2 December 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. E-Procurement Service Quality in Malaysia. 2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion. 3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior. 4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products. 5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.
Call Number
J 658.8005 ASE Vol.VIII

Edition
Vol.8 No.2 December 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. E-Procurement Service Quality in Malaysia. 2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion. 3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior. 4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products. 5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.
Call Number
J 658.8005 ASE Vol.VIII
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cover
Asean Marketing Journal Vol.5 No.2 December 2013
Comment Share
Adi Zakaria AfiffArdi WirdamuliaFelix SeptiantoHari Govind MishraIshrat Jahan SynthiaIshrat SultanaJashim Uddin AhmedMd. Humayun Kabir ChowdhuryPiyush Kumar SinhaRachmi Rida UtamiReza Ashari NasutionSarabjot Singh

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V

Edition
Vol.5 No.2 December 2013
ISBN/ISSN
20855044
Collation
-
Series Title
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
Call Number
J 658.8005 ASE Vol.V
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cover
Asean Marketing Journal Vol.6 No.1 June 2014
Comment Share
Bramana PutraBrata KusumaBudi SetiawanDiana SariHeri KurniawanHerien PuspitawatiMaeyta SelliMegawati SimanjuntakPang S AsngariRambat LupiyoadiSiti Amanah

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.1 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. Effects of Animosity and Allocentrism toward Consumer Ethnocentrism in Shaping Consumers’ Willingness to Purchase: A Case Study on Consumers in Greater Jakarta (Jabodetabek Area) in Purchasing Malaysian Products. 2. Customer Satisfaction Index Model on Three Level Of Socioeconomic Status In Bogor Case Study: Customer Satisfaction on Branded Cooking Oil Product. 3. The Effects of Applying Revenue Management on Customer Satisfaction in Airline Industry: An Experimental Study in Indonesia. 4. Consumer Empowerment Profile in Rural and Urban Area. 5. Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand.
Call Number
J 658.8005 ASE Vol.VI
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cover
Asean Marketing Journal Vol.6 No.2 December 2014
Comment Share
Gabriela Intani PutriGiang HuynhHammam Haris TasurruIke Janita DewiImam SalehudinMegawati SimanjuntakMuhammad Mardi DewantaraPepey Riawati KurniaWilson, Jonathan A.J.

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI

Edition
Vol.6 No.2 June 2014
ISBN/ISSN
20855044
Collation
-
Series Title
1. The Effects of Knowledge, Religiosity Value, and Attitude on Halal Label Reading Behavior of Undergraduate Students. 2. Global Brands and Consumer Ethnocentrism of Youth Soft Drink Consumers in Greater Jakarta, Indonesia. 3. Vietnamese Attitudes and Behavioural Patterns towards Counterfeit Brands. 4. The Use of Travel Guidebooks by Tourist Visiting Yogyakarta. 5. Influences of Antecendent and Outcome Factors on The Speed of New Product Development: A Study of SME Companies in Indonesia.
Call Number
J 658.8005 ASE Vol.VI
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