1. E-Procurement Service Quality in Malaysia.
2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion.
3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior.
4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products.
5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.
Call Number
J 658.8005 ASE Vol.VIII
Edition
Vol.8 No.2 December 2016
ISBN/ISSN
20855044
Collation
-
Series Title
1. E-Procurement Service Quality in Malaysia.
2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion.
3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior.
4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products.
5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.