/home/u599563362/domains/lib.ibs.ac.id/public_html/lib/SearchEngine/DefaultEngine.php:692 "Search Engine Debug 🔎 🪲"
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The aim of this article is to find out the effectiveness of the interactive advertising in the contact of social media and also the attitude of consumer towards the interactive advertising. A descriptive research was conducted to address the research objective. The survey research was undertaken among the user of kaskus online community. The adopted sampling method was convenience sampling…
Dividend announcement have an impact on price reaction. This research used dividend yield as an indicator of measuring the impact of dividend announcement on stock price changes for manufacturing companies in Indonesia Stock Exchange, which have high dividend yield and low dividend yield during 2006-2008. To measure the price changes used parametric test that is paired sample t-test two ta…
Marketing strategy deals with product and its distribution, pricing, and selling. Bayu Buana product, in the case of this research, is international connecting tickets (from Denpasar, Singapore, and Darwin). It sells the tickets to people going out from and coming in to Timor Leste. PT Bayu Buaya Tbk (Bayu Buana) Head Office is based in Jakarta, and it is accreditated by IATA (International…