Text

Advertising and Promotion : an Integrated Marketing Communications Perspective

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Series Title

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Call Number

659.1 BEL a

Publisher

New York : McGraw-Hill., 2007

Collation

xxvi ; 819 hlm. ; 28 cm.

Language

English

ISBN/ISSN

9780071105897

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

7th

Subject(s)

Periklanan

Specific Detail Info

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Statement of Responsibility

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