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  <title><![CDATA[Jurnal Bisnis dan Kewirausahaan = Journal of Business and Entrepreneurship Volume 2, Nomor 2, Mei 2014]]></title>
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  <namePart><![CDATA[Adi Zakaria Afiff]]></namePart>
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  <namePart><![CDATA[Syaifulloh Budiawan Mufti]]></namePart>
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  <namePart><![CDATA[Muhammad Gunawan]]></namePart>
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  <namePart><![CDATA[Pramono Hari Adi]]></namePart>
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  <namePart><![CDATA[Christian Haposan Pangaribuan]]></namePart>
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  <namePart><![CDATA[Floresiana Yasmin Indriasti]]></namePart>
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  <namePart><![CDATA[Sakti Hendra Pramudya]]></namePart>
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  <namePart><![CDATA[Chairy]]></namePart>
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   <placeTerm type="text"><![CDATA[Jakarta]]></placeTerm>
   <publisher><![CDATA[Fakultas Bisnis, Universitas Sampoerna]]></publisher>
   <dateIssued><![CDATA[2014]]></dateIssued>
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  <title><![CDATA[1) Analisis Penggunaan Genre Musiki Berdasarkan Tingkat Kecocokan (Congruity) Musik Pada Iklan Terhadap Sikap dan Minat Beli Konsumen
2) Studi Faktor Yang Mempengaruhi Loyalitas Konsumen Air Minum Isi Ulang Dalam Kemasan
3) Manajemen Inventori Bahan Baku Rutin Dan Langsung: Studi Kasus PT XYZ
4) The Correlation Between Attitude, Preference, Product Evaluation, Demographics And Willingness To Pay For Ethical Product In Gentle And Strong Product Contexts
5) Pengaruh Perceived Value Terhadap Relationship Quality 9Studi Kasus: Lion Air Indonesia)]]></title>
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<classification><![CDATA[J 650.05]]></classification>
<identifier type="isbn"><![CDATA[23024119]]></identifier>
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