<![CDATA[Asean Marketing Journal Vol.9 No.1 June 2017]]>
<![CDATA[1. Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions
2. Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers
3. Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta
4. Consumer Preference for Genetically Modified Halal Yogurt Drinks
5. Contextual Marketing Based on Customer Buying Pattern in Grocery E-Commerce: The Case of Bigbasket.com (India)]]>