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Asean Marketing Journal Vol.8 No.2 December 2016

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Series Title

1. E-Procurement Service Quality in Malaysia. 2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion. 3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior. 4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products. 5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.

Call Number

J 658.8005 ASE Vol.VIII

Publisher

Depok, Indonesia : MRC, Department of Management, Faculty of Economics, University of Indonesia., 2016

Collation

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Language

English

ISBN/ISSN

20855044

Classification

J 658.8005

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Media Type

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Carrier Type

-

Edition

Vol.8 No.2 December 2016

Subject(s)

Jurnal Pemasaran
Asean Marketing Journal

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