<![CDATA[Asean Marketing Journal Vol.8 No.2 December 2016]]>
<![CDATA[1. E-Procurement Service Quality in Malaysia.
2. Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion.
3. The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior.
4. Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products.
5. How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy.]]>