<![CDATA[Gadjah Mada International Journal of Business Vol. 18 No. 1 January-April 2016]]>
<![CDATA[Table of Contents:
- The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands.
- Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context.
- The Link between HR Attributions and Employees’ Turnover Intentions.
- The Green Shoe Option’s Effectiveness at Stabilizing the IPO’S Stock Price on the Indonesian Stock Exchange (2000-2013).
- Debunking the Monday Irrationality through the External Affection of Investors.]]>