APA Style
Kotler, P., Keller, K, L. (2013).
Marketing Management (Pearson Horizon Editions) (14th).
Boston:
Pearson Education.
MLA Style
Kotler, Philip., Keller, Kevin, Lane.
"Marketing Management (Pearson Horizon Editions)".
14th
Boston:
Pearson Education,
2013.
Text.