Services Marketing: Integrating Customer Focus Across the Firm

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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A. - Personal Name; Bitner, Mary Jo - Personal Name; Gremler, Dwayne D. - Personal Name;

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BI Corner, Perpustakaan IBS (BI Corner) 658.812 ZEI s

006106

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Perpustakaan IBS (658.812) 658.812 ZEI s

007110

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007113

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Detail Information

Series Title: -
Call Number: 658.812 ZEI s
Publisher: Singapore : McGraw-Hill Education., 2013
Collation: xxvii.; 642 p.; 26 cm.
Language: English
ISBN/ISSN: 9780071086967
Classification: 658.812
Content Type: -
Media Type: -
Carrier Type: -
Edition: 6th
Subject(s): Hubungan Pelanggan
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

Title	Edition	Language
Services Marketing: Integrating Customer Focus Across the Firm	7th	en
Services Marketing : Integration Customer Focus Across The Firm	5th	en

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