<![CDATA[Gadjah Mada International Journal of Business Vol.16 No.2 May-August 2014]]>
<![CDATA[1. The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach.
2. The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach.
3. Dynamic Marketing and Service Innovation for Service Excellence.
4. Fraud Firms and the Matching Principle: Evidence from Korea.
5. A Comparative Analysis of the Quality of Islamic and Conventional Banks’ Asset Management in Indonesia.
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