<![CDATA[Asean Marketing Journal Vol.7 No.1 June 2015]]>
<![CDATA[1. Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention.
2. The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks.
3. Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia.
4. The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program.
5. E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia.]]>