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Asean Marketing Journal Vol.5 No.2 December 2013

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Series Title

1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance. 2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation. 3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors. 4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country. 5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.

Call Number

J 658.8005 ASE Vol.V

Publisher

Depok, Indonesia : MRC, Department of Management, Faculty of Economics, University of Indonesia., 2013

Collation

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Language

English

ISBN/ISSN

20855044

Classification

658.8005

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-

Edition

Vol.5 No.2 December 2013

Subject(s)

Jurnal Pemasaran
Asean Marketing Journal

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