Record Detail
Text
Asean Marketing Journal Vol.5 No.2 December 2013
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Availability
| 006156 | J 658.8005 ASE Vol.V | Perpustakaan IBS (Rak Jurnal) | Available but not for loan - Reference |
Detail Information
| Series Title |
1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.
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| Call Number |
J 658.8005 ASE Vol.V
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| Publisher | MRC, Department of Management, Faculty of Economics, University of Indonesia : Depok, Indonesia., 2013 |
| Collation |
-
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| Language |
English
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| ISBN/ISSN |
20855044
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| Classification |
658.8005
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| Content Type |
-
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| Media Type |
-
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| Carrier Type |
-
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| Edition |
Vol.5 No.2 December 2013
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
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Other version/related
| Title | Edition | Language |
|---|---|---|
| Asean Marketing Journal Vol.6 No.1 June 2014 | Vol.6 No.1 June 2014 | en |
| Asean Marketing Journal Vol.5 No.1 June 2013 | Vol.5 No.1 June 2013 | en |
