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PENINGKATAN EMPLOYEE LOYALTY MELALUI JOB SATISFACTION DAN ORGANIZATIONAL COMMITMENT (STUDI KASUS PADA : PT. ASTRA HONDA MOTOR)

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Employee loyalty can be defined as employees being committed to the success of the organization and believing that working for this organization is their best option. The aim of the study was to find the impact of job satisfaction and organizational commitment on employee loyalty.This study also find the relationship between work rewards and job satisfaction.
A structural equation modeling used to identify the variables that significantly affect employee loyalty. Using Amos21, data collected from 109 employees of PT Astra Honda Motor by using questionnaire as the main data.
The results revealed that intrinsic and extrinsic reward has a significant and positive effects on job satisfaction, and job satisfaction and organizational commitment has a significant and positive effects on employee loyalty.
Keywords: Employee Loyalty, Organizational Commitment, Job Satisfaction, Extrinsic Reward, Intrinsic Reward.

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Series Title

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Call Number

S 111503 ADR p

Publisher

Jakarta : STIE Indonesia Banking School., 2015

Collation

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Language

Indonesia

ISBN/ISSN

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Classification

658.07

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Edition

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Subject(s)

Skripsi IBS (Manajemen)

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