APA Style

Hawkins, D, I., Mothersbaugh, D, L. (2013). Consumer Behavior : Building Marketing Srategy (12th). New York: McGraw-Hill.

MLA Style

Hawkins, Del, I.., Mothersbaugh, David, L.. "Consumer Behavior : Building Marketing Srategy". 12th New York: McGraw-Hill, 2013. Text.