Services Marketing : Integration Customer Focus Across The Firm

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Services Marketing : Integration Customer Focus Across The Firm

Zeithaml, Valarie A. - Personal Name; Bitner, Mary Jo - Personal Name; Gremler, Dwayne D. - Personal Name;

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Perpustakaan IBS (658.8) 658.812 ZEI s

000293

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Perpustakaan IBS (658.8) 658.812 ZEI s

004613

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Detail Information

Series Title: -
Call Number: 658.812 ZEI s
Publisher: Singapore : McGraw-Hill., 2009
Collation: xxviii ; 708 hlm. ; 26 cm.
Language: English
ISBN/ISSN: 9780071263931
Classification: 658.812
Content Type: -
Media Type: -
Carrier Type: -
Edition: 5th
Subject(s): Pemasaran
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

Title	Edition	Language
Services Marketing: Integrating Customer Focus Across the Firm	6th	en

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