APA Style

Belch, G, E., Belch, M, A. (2012). Advertising and Promotion : an Integrated Marketing Communications Perspective (9th). New York: McGraw-Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion : an Integrated Marketing Communications Perspective". 9th New York: McGraw-Hill, 2012. Text.