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Pengaruh Digital Transformation, Digital Literacy, dan Marketing Capability melalui Digital Engagement terhadap Market Access UMKM Mitra Bank Indonesia Tegal

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Indonesia\\\'s economic development is inextricably linked to the strategic role of Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a key role in job creation, income equality, and community empowerment across various economic sectors. This study aims to analyze the influence of digital transformation, digital literacy, marketing capability, and digital engagement on market access for MSMEs partnering with Bank Indonesia in Tegal, and the influence of digital transformation, digital literacy, and marketing capability on digital engagement for MSMEs partnering with Bank Indonesia in Tegal. This study employed a quantitative approach. The sample size was 109 respondents. Data collection was conducted using a survey method through the distribution of closedended questionnaires. The analysis method used in this study was Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study indicate that 1) digital transformation has no effect on MSME market access. 2) digital literacy has no significant effect on MSME market access. 3) marketing capability has a positive and significant effect on MSME market access. 4) Digital transformation has no significant effect on digital engagement. 5) Digital literacy has a positive and significant effect on digital engagement. 6) Marketing capability has a positive and significant effect on digital engagement. 7) Digital engagement has a positive and significant effect on MSME market access.

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Detail Information

Series Title

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Call Number

T 112647 REG p

Publisher

Jakarta : Program Magister Manajemen STIE Indonesia Banking School., 2026

Collation

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Language

Indonesia

ISBN/ISSN

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Classification

658.07

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

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Subject(s)

Karya Ilmiah Tugas Akhir
Tesis Manajemen IBS
digital transformation
digital literacy
marketing capability
digital engagement
market access

Specific Detail Info

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Statement of Responsibility

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