APA Style

Novitasari, A., Wijaya, E. (2026). Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty dan Price terhadap Purchase Decision Generasi Z pada Platform E-Commerce di Wilayah Jabodetabek . Jakarta: Program Magister Manajemen STIE Indonesia Banking School.

MLA Style

Novitasari, Astry., Wijaya, Erric. "Pengaruh Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty dan Price terhadap Purchase Decision Generasi Z pada Platform E-Commerce di Wilayah Jabodetabek". Jakarta: Program Magister Manajemen STIE Indonesia Banking School, 2026. Text.