APA Style

Kim, W, C., Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant . United States of America: Harvard Business School.

MLA Style

Kim, W, Chan., Mauborgne, Renee. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". United States of America: Harvard Business School, 2005. Text.