APA Style

Belch, G, E., Belch, M, A. (2018). Advertising and Promotion An Integrated Marketing Communications Perspective (11th). New York: Mc Graw-Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and Promotion An Integrated Marketing Communications Perspective". 11th New York: Mc Graw-Hill, 2018. Text.