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Marketing strategy deals with product and its distribution, pricing, and selling. Bayu Buana product, in the case of this research, is international connecting tickets (from Denpasar, Singapore, and Darwin). It sells the tickets to people going out from and coming in to Timor Leste. PT Bayu Buaya Tbk (Bayu Buana) Head Office is based in Jakarta, and it is accreditated by IATA (International…
This study examines the relationship of social communities and words of mouth toward marketing effect reference of Honda motorcycle purchases and Yamaha brand in Jakarta, South Jakarta, to be exact. This research is a descriptive and causal and it would like to compare between the social community of Honda and Yamaha as well as words of mouth marketing effect by the social community of ATPM (so…