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Found 132 from your keywords: author="Whony Rofianto"
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cover
Pengaruh Kemudahan Akses, Strategi Penjualan, dan Fitur Kredit Digital terhad…
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Aprialy AngelicaWhony Rofianto

Perkembangan e-commerce di Indonesia mendorong perubahan perilaku konsumen, khususnya meningkatnya perilaku pembelian impulsif pada generasi Milenial dan Gen Z. Berbagai stimulus digital seperti kemudahan akses, strategi penjualan, dan fitur kredit digital diduga memengaruhi emosi positif pengguna serta keputusan pembelian impulsif. Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan…

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ISBN/ISSN
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T 112640 APR p
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Dari Upward Social Comparison ke Compulsive Buying: Peran Fomo dan Continued …
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Axel YosafatWhony Rofianto

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi continued use of social commerce platforms serta dampaknya terhadap social engagement, information support, psychological anxiety, dan compulsive buying. Selain itu, penelitian ini menguji peran fear of missing out (FOMO) dan peran mediasi FOMO dalam hubungan antara informational incentives dan continued use. Penelitian …

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T 112637 AXE d
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Pengaruh Government Support dan Innovative Work Behaviour terhadap Customer R…
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Inggit Mawarsih Puspita SariWhony Rofianto

Persaingan bisnis yang semakin intens mendorong Bank Perekonomian Rakyat Syariah (BPRS) milik pemerintah daerah untuk membangun kapabilitas internal sebagai kunci keberhasilan jangka panjang. Customer Relationship Management (CRM) terbukti efektif meningkatkan kinerja pemasaran, namun peran dukungan pemerintah daerah (government support) dalam memicu perilaku kerja inovatif (Innovative Work Beh…

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T 112636 ING p
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cover
Pengaruh Beauty Web Celebrity Endoser Attributes dan Physical Attraction Terh…
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Atika RachmahWhony Rofianto

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S 112436 ATI p

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S 112436 ATI p
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Faktor Pembentuk Perceived Value Dan Perceived Risk Serta Implikasinya Terhad…
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Anugrah Raihan PratamaWhony Rofianto

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S 112247 ANU f

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S 112247 ANU f
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Peran AI Powered Customer Service Dalam Meningkatkan Customer Loyalty : Penel…
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Arrizal Prasetya UtamaWhony Rofianto

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T 112426 ARR p

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T 112426 ARR p
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Pengaruh Social Interaction, Consumer Engagement, Perceived Economic Benefit,…
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Bemby TrissandyWhony Rofianto

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T 112415 BEM p

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T 112415 BEM p
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Pengaruh Corporate Social Responsibility (CSR) Terhadap Electronic Service Qu…
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Dinar AnsoriWhony Rofianto

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T 112414 DIN p

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T 112414 DIN p
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cover
Peran Brand Authenticity dan Social Media Marketing Activities (SMMA) dalam M…
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Nandito AlghifariWhony Rofianto

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S 112433 NAN p

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S 112433 NAN p
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Pengaruh Live Streaming Shopping Dalam Membangun Kepercayaan Dan Keputusan Pe…
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Fithrah AnnandaWhony Rofianto

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S 112424 FIT p

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S 112424 FIT p
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