The researcher is highly interesting that there are a lot of opinions. This study investigated effects of perceived quality, brand experience, customer satisfaction, brand identification, brand love on brand loyalty for apparel Harley Davidson. There are 5 of the important components role on the brand loyalty that become the goals of the company, so the customer did not choose another brand. T…
Growing fashion lead to some negative effects, one of them is a counterfeiting of some well known brands or brands that costumers demands. The purpose of this study are to examine and understanding the factors of behavior maker for counterfeit product purchasing such as fashion involvement and religiosity to attitude toward counterfeiting and awareness of social consequencess and implications t…
Internet users is growing rapidly. This causes a lot of entrepreneurs who founded his business with online-based method, one of these is the online travel business. Market demand for very large presence online travel because it can ease their way to where they are heading. The purpose of this study is to determine the effect of uncertainty, perceived dependability, privacy policy, to the percei…
The growth of the banking industri is increasing in Indonesia so that consumers increasingly have more choices in using the services of banks available, even consumers continue to demand for better services. For the Bank is a challenge where competition is increasing and followed a good service requests from customers. Where is the best right now is how the Bank win customer loyalty. This s…
With a high market demand on motorcycle nowadays, producers are required to compete to meet consumer's expectations. This research was conducted to identify the effect of brand equity and consumer satisfaction towards brand loyalty from the consumer who use 250 cc Kawasaki ninja motorcycle. This research was a quantitative descriptive research. There were 152 respondents which were gathered by …