Jurnal Ilmu Manajemen & Ekonomika Volume 8, No.1, Desember 2015

Edition

Volume 8, No.1, Desember 2015

ISBN/ISSN

20894309

Collation

-

Series Title

1) Analisis Peran Functional Benefits, Symbolic Benefits, Experiential Benefits dan Costumer Satisfation sebagai Pembentuk Loyalty Intention pada Costumer The Body Shop (Telaah pada: The Body Shop di Wilayah Jakarta) 2) Analisis Pengaruh Kepemimpinan dan Kompensasi Finansial terhadap Kepuasan Kerja Karyawan 3) Peran Service Quality dan loyalty Program sebagai Pembentuk loyalitas Nasabah 4) Peran UMKM Menghadapi MEA 2015 Melalui Pelatihan Bahasa Inggris 5 Indications of Window Dressing on Commercial Banks in Indonesia

Call Number

J 658.005 JIME Vol.8

ANALISIS PERAN FUNCTIONAL BENEFITS, SYMBOLIC BENEFITS, EXPERIENTIAL BENEFITS …

The purpose of this research was conducted to identify the effect of functional benefits, symbolic benefits, experiential benefits and customer satisfaction towards loyalty intention from the customer who use The Body Shop. With a high market demand on cosmetics nowadays, producers are required to compete to meet costumer's expectations. This research was a quantitative descriptive researc…