<![CDATA[Asean Marketing Journal Vol.5 No.2 December 2013]]>
<![CDATA[1. Expanding Brand Personality Congruence to Brand Personality Fit: The Importance of Customer Value Proposition as aModerating Fit on Brand Performance.
2. Anxiety, Sadness, and Emotion Specificity: The Role of Music in Consumer Emotion and Advertisement Evaluation.
3. Different Perspectives Between Product and Marketing Division towards Product Critical Success Factors and Its Strategic Importance in Telecommunication Sectors.
4. Doctors’ Perceptions towards Domestic and Multinational Pharmaceutical Products: An Investigation from Developing Country.
5. Specialty Store and Multi-Brand Store loyalty: An Indian consumer perspective.]]>