APA Style

Cravens, David W., Piercy, Nigel F.. (2009). Strategic Marketing (9th). Boston: McGraw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Boston: McGraw-Hill, 2009. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Boston: McGraw-Hill, 2009. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 9th Boston: McGraw-Hill, 2009. Print.