APA Style

Kurtz, David L.. (2010). Principles of Contemporary Marketing, International Edition (14th). : South-Western Cengage Learning.

Chicago Style

Kurtz, David L.. Principles of Contemporary Marketing, International Edition. 14th : South-Western Cengage Learning, 2010. Text.

MLA Style

Kurtz, David L.. Principles of Contemporary Marketing, International Edition. 14th : South-Western Cengage Learning, 2010. Text.

Turabian Style

Kurtz, David L.. Principles of Contemporary Marketing, International Edition. 14th : South-Western Cengage Learning, 2010. Print.