APA Style

Cravens, David W., Piercy, Nigel F.. (2006). Strategic Marketing (8th). Singapore: McGraw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 8th Singapore: McGraw-Hill, 2006. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 8th Singapore: McGraw-Hill, 2006. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 8th Singapore: McGraw-Hill, 2006. Print.