APA Style

Cravens, David W., Piercy, Nigel F.. (2013). Strategic Marketing (10th). New York: McGraw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 10th New York: McGraw-Hill, 2013. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 10th New York: McGraw-Hill, 2013. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing. 10th New York: McGraw-Hill, 2013. Print.