APA Style
Cannon, Joseph P., Perreault, William D., McCarthy, E. Jerome. (2008).
Basic Marketing : A Global-Managerial Approach (16th).
New York:
McGraw-Hill.
Chicago Style
Cannon, Joseph P., Perreault, William D., McCarthy, E. Jerome.
Basic Marketing : A Global-Managerial Approach.
16th
New York:
McGraw-Hill,
2008.
Text.
MLA Style
Cannon, Joseph P., Perreault, William D., McCarthy, E. Jerome.
Basic Marketing : A Global-Managerial Approach.
16th
New York:
McGraw-Hill,
2008.
Text.
Turabian Style
Cannon, Joseph P., Perreault, William D., McCarthy, E. Jerome.
Basic Marketing : A Global-Managerial Approach.
16th
New York:
McGraw-Hill,
2008.
Print.