APA Style

Belch, George E., Belch, Michael A.. (2012). Advertising and Promotion : an Integrated Marketing Communications Perspective (9th). New York: McGraw-Hill.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : an Integrated Marketing Communications Perspective. 9th New York: McGraw-Hill, 2012. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : an Integrated Marketing Communications Perspective. 9th New York: McGraw-Hill, 2012. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : an Integrated Marketing Communications Perspective. 9th New York: McGraw-Hill, 2012. Print.