Demarketing is an effort or tool to reduce or bound demand for
consumption of a particular product or service on a permanent or temporary
basis. The effect of this fact has made it essential for government and private
sector to make use of demarketing plan to tackle with these circumstances.
This study was conducted to determine the effect of anti smoking
campaigns and tobacco package warning labels have an impact on attitude
toward smoking and intention to quit smoking. This research is descriptive
quantitive research with 120 respondents were collected by convenience sampling
method. This study uses SEM analyze to test the data.
The result of this study is anti smoking campaigns has a positive
significant to attitude toward smoking, tobacco package warning labels has a
positive significant to attitude toward smoking, attitude toward smoking has a
positive significant to intention toward smoking.
Keywords: Demarketing, attitude toward smoking, anti smoking campaigns,
tobacco package warning labels, intention to quit smoking.