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Informativeness, Entertainment dan Credibility sebagai Pendorong Attitude Toward The Advertising serta Implikasinya terhadap Intention to Use: Studi pada Konteks Online Video Advertising
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Call Number : S 111730 IRF i
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The Proceedings of The 2nd IRCMB International Research Conference on Management and Business 2017, Golden Flower Hotel, Bandung 29 july 2017
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Call Number : R 060 PRO 2017
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